Higher Diploma in Art Tech Design - College of International Education, HKBU

Programme

As the application of virtual reality (VR), augmented reality (AR), and other immersive art in various industries becomes increasingly widespread, the demand for art technology talents in the job market is growing. The Higher Diploma in Art Tech Design (HDATD) aims at equipping students with the necessary knowledge of art, culture, and technology, emphasising an innovative approach to art expression. It cultivates a new generation of creative talents by providing both theoretical and practical work-based training of artistic knowledge, art technology application skills, and business thinking to young professionals. Graduates are expected to be job-ready for related fields of art technology and creative industries, such as art curation, business design, and creative media production. They can also articulate to local UGC-funded undergraduate programmes, self-funded undergraduate programmes, or overseas undergraduate programmes.

Programme Structure

This is a 2-year full-time programme consisting of 19 courses.

^st

year

Personal Growth and Development
Writing Academic English
Art History and Appreciation
Design Thinking for Creativity and Innovation
Introduction to Explainer
Fiction and Avatar Development
Data Visualisation Aesthetic
Culture and Style
Motion Graphics
Digital Literacy and Problem Solving
ART TECH Voyage

^nd

year

English for Business
Practical Chinese Writing
Gamification Theories and Practice
Emerging Technologies
User Experience Design (UI/UX)
Business Concepts and Entrepreneurship
Team Work and Collaboration
Final Year Project

Industry Partners

The programme is supported by leading corporations and organisations which offer students a range of activities and workplace experiences such as career mentorships, internships, company visits, workshops, and guest seminars. These initiatives aim to equip students with the necessary technical and soft skills to meet the demands of the future workforce.

Professional Recognition

Hong Kong Designers Association Membership

Student Membership

Students of the Programme are eligible to apply for student membership of HKDA.
*A Student Member may hold his/her membership for a maximum of five (5) years, depending on the duration of his/her studies. When the full-time studentship of a student member is completed, his/her membership shall cease.

Associate Membership

Graduates of the Programme are eligible to apply for Associate membership of HKDA.

Programme Features Campus Facilities and Learning Support

Qualification Awarded by HKBU

Students who have successfully completed the programme will be awarded the Higher Diploma in Art Tech Design by HKBU.

Internship and Mentorship

Students will have opportunities to participate in internships with renowned companies. They will also receive mentoring from experienced art tech professionals who will provide guidance on their professional and personal development.

Focus on Market Development Trend

The curriculum focuses on the latest developments in the art tech market such as XR applications ,gamification practices, and data visualisation aesthetics.

Articulation to Local and Overseas Undergraduate Programmes

Graduates may apply for admission to various undergraduate programmes including local UGC-funded programmes, self-funded programmes or programmes from overseas universities.

Progression Pathways

Upon completion of the Higher Diploma in Art Tech Design, graduates may choose to enter the job market or articulate to the UGC-funded Senior Year Places (Year 3) through the non-JUPAS scheme to obtain a bachelor’s degree. Graduates can also articulate to the self-funded undergraduate programmes offered by the Division of Communication, HKBU CIE: