Dr. Amy M.C. Tsang 曾美清博士
Academic Co-ordinator and Lecturer, Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life) / Generic Content - Free Electives (Analysing Global Economic Issues in the 21st Century / Exploring Business Enterprise), Division of Business
amytsang@hkbu.edu.hk
3411 3014
Teaching Areas
Course(s) taught:- FCVM1300 Ethical Decision Making in the Workplace
- MRTG2300 Marketing Communications
- MRTG2301 Marketing Principles
- MRTG2302 Organizational Behaviour
- TCSU2300 Building Sustainable Communities: Markets, Government and the Public
- BMKT3115 Integrated Marketing Communications
Research Interests
- Evidence-based Teaching and Learning
- Strategic Human Resources Management
- Leadership
- Entrepreneurship
- CRM and Branding
Professional Qualifications
- Chartered Marketer, the Chartered Institute of Marketing, U.K.
- Member of the Chartered Institute of Marketing
- Member of the Academy of Management
- Member of the International Society for Third-Sector Research
Selected Publications
- Tsang, M.C.A (2023). “What Do Students See that We Don’t?”. Presented at the eLFA 2023 organised by eLearning Forum Asia (eLFAsia) and held at Singapore University of Social Sciences, Singapore.
- TSANG, M.C.A. (2021). “Youth Volunteers as Paradox Navigators in Volunteering Implementation: Youth voices on voluntary work during pandemic situation in Hong Kong”. Paper presented at 2021 International Society for Third-Sector Research Conference, Montreal, Canada, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, M.C.A. (2021). “Re(Designing) Experiential Learning Internship to Promote Student Success in a Pandemic Era”. Paper presented at 2021 AdvanceHE Teaching and Learning Conference, UK, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, A., KONG, L., LEUNG, M., POON, B., ZHANG, E. (2021). “Student-centred learning (SCL) still matters: Practices for remote and mixed-mode contexts”. Paper presented at 2021 AdvanceHE Teaching and Learning Conference, UK, 2021. Conference changed to virtual due to the Covid-19 outbreak.
- TSANG, M.C.A. (2020). “Do We See the Way What the Students See?”. Paper presented at International Conference on Learning and Teaching 2020 (ICLT2020). Hong Kong, 2020.
- TSANG, M.C.A. (2020). “Building Inter-sector Collaboration and Cross-institution Partnership on Transfer Practices at Discipline Subject Level”. Paper presented at Conference on Credit Transfer Practices in Higher Education: Partnership for Success. Hong Kong, 2020.
- TSANG, M.C.A. (2019). “Re(Designing) Semester-Project to Promote Student Success in a College Setting”. Paper presented at the Lilly-Asia: Evidence-Based Teaching and Learning. Lilly International Conference, Hong Kong, 2019.
- LEE, V., KO, E., LAI, W., LAU, S., TSANG, A. (2014). “Challenges faced by Mainland Chinese students of an Associate Degree (AD) Programme: A Case Study of College of International Education, Hong Kong Baptist University”. Paper presented at the FSTE on Self-financing Tertiary Education. Hong Kong, 2014.
Professional / Community Services
- Mentor of the Chartered Institute of Marketing Mentoring Programme, UK
- Mentor of the International Society for Third-Sector Research Mentoring Programme
- Advisor and trainer to NPOs and education institutions on human capital training and development
- April 22, 2021. Speaker for SYA Project: Credit Transfer Webinar Series. “Guidelines for Assessment of Course Equivalency”.
- Co-investigator of the Project: “Building a community of practice in research-informed teaching and learning” (2024-2025) under the HKBU-Teaching Development Grants.
- Co-investigator of the Project: “Task Force on Senior Year Admission Students’ Transfer Articulation and Transparency” (SYA Task Force) (2021-2025) under the UGC-funded Teaching & Learning Project: Enriching Senior Year Places Students’ Learning Experience through Curricular & Co-curricular Activities in Hong Kong’s Universities.
- Co-investigator of the Project: “An Exploratory and Comparative study of the Credit Accumulation and Transfer (CAT) Policy and Systems of Implementation in Higher Education Institutions in Hong Kong” (2022-2023) under the HKCC CPCE Research Fund.
- Co-investigator of the Project: “Assessing the Academic and Non-academic Challenges among Sub-degree Students and Senior Year Entry Students in a self-financing institution: A mixed-methods” (2022-2023) under the TWC Internal College Research Grant - School Research Grant.
- Co-investigator of the Project: “Assessing the Academic and Non-academic Challenges among Sub-degree Students” (2022-2023) under the UOWCHK College’s internal research grants - UOWCHK Internal Research Fund.
Grants
- “Assessing the Academic and Non-academic Challenges among Ordinary Sub-degree Students and Sub-degree Students with Special Education Needs: A mixed-methods study)” awarded by the Hong Kong Baptist University, School of Continuing Education Seed Grant Funding Scheme (SCE/SGF/2223/01) (2022)
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