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About CIE

Dr. Connie Li 李康妮博士

Division Leader; Programme Director, Bachelor of Commerce (Honours) in Marketing; Senior Lecturer, Division of Business

connieli@hkbu.edu.hk3411 3134

Teaching Areas

Course(s) taught:
  • BCom Marketing Project
  • Business Ethics and Corporate Social Responsibility
  • Consumer Behaviour
  • Event Marketing
  • Fundamentals of Social Entrepreneurship and Social Impact
  • International Marketing Internship
  • Marketing Internship
  • Marketing Management
  • Marketing Practicum for Social Entrepreneurship
  • Socially Responsible Marketing

Research Interests

  • Advertising
  • Cross-cultural consumer behaviour
  • Social entrepreneurship
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