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About CIE

Mr. Fred C.F. Yeung 楊志發先生

Academic Co-ordinator and Lecturer, Media Communication / Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life), Division of Communication

fredyeung@hkbu.edu.hk3411 3112

Teaching Areas

Course(s) taught:
  • CRCM2400 Communication Strategies for Globalization
  • CRCM2405 Introduction to Media and Communication
  • ELSS2402 Chinese Copywriting and Creative Advertising
  • FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
  • FREL1401 Interpersonal Communication

Research Interests

  • Creative Writing
  • Advertising and Media
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