课程特色

本课程训练同学各项多媒体的实用技能，包括影片制作、数据可视化、新媒体创作、影片广播、媒体宣传及计算机图像设计等，并深入探讨媒体和社会关系，装备同学成为全方位的新媒体及社交媒体专才。

• 培养同学在日益变化的社会环境、媒体生态及全球化趋势下对媒体传播的理解能力；
• 加强同学的社会触觉，建立本地及全球视野，提升对社会、文化及环境问题的敏感度；
• 增强同学应用媒体和传播策略的能力，为人类谋福祉，促进社会进步；
• 训练同学掌握社会传讯活动所需的筹划、组织及执行等专门技巧；
• 帮助同学发展潜能，把握机会为企业、公关公司及志愿团体推动企业社会责任传讯项目，促进社会发展。

学位颁授

由浸大颁授媒体及社会传播社会科学学士 (荣誉) 学位课程

就业前景

本课程的毕业生具备适用于不同行业的媒体传播学术知识与进阶的应用技能，可担任专责推行企业社会责任计划的公共关系主任、志愿团体及公营机构的传讯人员、编辑、记者、专栏作家，以及游说专家等工作。

课程结构

The four-year undergraduate programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

General Education Capstone Course (3 units)

University Core (13 units)

General Education (15 units)

Free Elective Courses (34 units)

入学要求

To be eligible for admission, a candidate should hold

• an Associate Degree (AD) in related disciplines from any of the local/overseas recognised institutions; or
• a relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

校园

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

学费

Local: HKD89,925 per year
Students are required to complete 66 units in two years at HKD2,725 per unit (Total HKD179,850)
Non-local: HKD103,818 per year
Students are required to complete 66 units in two years at HKD3,146 per unit (Total HKD207,636)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme prerequisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,955 per unit.

资助计划

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

申请程序

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

查询

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories