Ms. Anna W.Y. Yuen 袁慧儀女士
Academic Co-ordinator and Lecturer, Creative Communication, Division of Communication
annay@hkbu.edu.hk
3411 3255
Teaching Areas
Course(s) taught:- CRCM2403 Principles and Practices of Public Relations and Advertising
- CRCM2400 Communication Strategies for Globalization
- FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
- FREL1401 Interpersonal Communication
Research Interests
- Advertising
- Campaign Strategies
- Media Effects
- Information Processing
Selected Publications
- Chan, C.K. and Yuen, A.W.Y. (2022). Advertising activism and social resistance: a case study of a bottom-up advertising campaign in Hong Kong. Social Transformations in Chinese Societies. https://doi.org/10.1108/STICS-04-2021-0006.
- 陈智杰、袁慧仪 (2021)。“中港矛盾的世代差异: 生活经验与身分认同”。收录于：张少强、邓健一、曾颂坚编，《香港 . 格局. 变异》。香港：匯智出版社。
- Chan, C.K. & Yuen, W.Y. (2020). Mainstreaming Culture Jamming? Revisiting the Social-Cultural Impact of Viral Campaign. In A. Ho (ed). Advances in Human Factors in Communication of Design. Switzerland AG: Springer, pp. 95-105.
- Chan, C.K. and Yuen, W.Y. (2019). Mainstreaming cultural jamming? Revisiting the social-cultural impact of viral campaign. Paper presented on The 10th International Conference on Applied Human Factors and Ergonomics, Washington D.C., U.S.A.
- Chan, C.K. and Yuen, W.Y. (2018). "Threat or honour? Hong Kong people's perception of and interaction with Mainland China". Paper presented at The 8th Conference on Hong Kong Culture and Society, Hong Kong.
Professional / Community Services
- Member, World Council on Intercultural and Global Competence
- Member, Institute of Certified Marketers
- Member of Judging Panel, Hong Kong Creative PR Competition 2021
- Member of Judging Panel, Hong Kong Creative PR Competition 2020
- Reviewer, Journal of Communication and Education
Grants
- Project Coordinator. "Virtual Exchange for Authentic Teaching and Learning Innovation" awarded by Quality Enhancement Support Scheme (QESS), EDB (September 2022 – August 2025)
- “Enhance Cross-cultural Understanding through Virtual Exchange” awarded by the School of Continuing Education, Hong Kong Baptist University (SCE/SGF/1920-05), 2020-2021. Co-investigator.
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