Dr. Kwan Ho-yan 關可欣博士
Lecturer, Division of Business
hoyankwan@hkbu.edu.hk3411 3384
Teaching Areas
Course(s) taught:- BMKT3035 Global Marketing
- BMKT3105 BCom Global Marketing Field Study
- BMKT3125 International Business: Market, Operations and Strategies
- BMKT3155 Services Marketing
- BMKT3215 Marketing Field Study for Social Entrepreneurship
- BMKT4005 BCom Marketing Project
- BMKT4025 Strategic Marketing
- BMKT4115 Brand Management
- BMKT4185 Retailing
- BMKT4225 Community Development for Social Entrepreneurship
Research Interests
- Services Marketing
- Corporate Social Responsibility
- Relationship Marketing
- Brand Management
Selected Publications
- Siu, N.Y.M., Zhang, J., & Kwan, H.Y. (2022). Reference Effects and Customer Engagement in Museum Visits. International Journal of Contemporary Hospitality Management, 34(2), 482–508.
- Siu, N.Y.M., Kwan, H.Y., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journal of Consumer Marketing, 33(4), 245–256.
- Siu, N.Y.M., Kwan, H.Y., Zhang, J.F., & Ho, C. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being: A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28(2), 77–91.
- Siu, N.Y.M., Zhang, J.F., & Kwan, H.Y. (2014). Effect of Corporate Social Responsibility, Customer Attribution and Prior Expectation on Post-Recovery Satisfaction. International Journal of Hospitality Management, 43, 87–97.
- Siu, N.Y.M., Zhang, J.F., Dong, P., & Kwan, H.Y. (2013). New Service Bonds and Customer Value in Customer Relationship Management: The Case of Museum Visitors. Tourism Management, 36, 293–303.
Grants
- “Virtual Exchange for Authentic Teaching and Learning Innovation” awarded by Quality Enhancement Support Scheme (QESS), Education Bureau (EDB) (2022) (Amount: $1.7 million)
- “Nurturing Global-minded Changemakers Project” awarded by The Social Innovation and Entrepreneurship Development Fund (SIE Fund) (2020) (Amount: $2.7 million)
- “Instilling Social Responsibility in Young Changemakers via Experiential Learning” awarded by The United Board’s Project Grant (2019) (Amount: $47,000)
- “Young International Changemakers - Go Global, Serve Local Scheme” awarded by HKBU Century Club Sponsorship Scheme (2018) (Amount: $25,000)
- “Public Engagement Project – An academic research on engagement strategy for experience enhancement at LCSD museums” awarded by Hong Kong Museum of Art (2019 – 2020) (Amount: $80,000)
- “A Cross-Cultural Study of Customer Engagement and Disconfirmation in Cultural Consumption” awarded by Faculty Research Grant, HKBU (2016 – 2017) (Amount: $99,880)
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