Ms. Anna W.Y. Yuen 袁慧儀女士
Academic Co-ordinator and Lecturer, Creative Communication / Generic Content - Free Electives (Interpersonal Communication), Division of Communication
annay@hkbu.edu.hk
3411 3255
Teaching Areas
Course(s) taught:- CRCM2400 Communication Strategies for Globalization
- CRCM2403 Principles and Practices of Public Relations and Advertising
- FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
- FREL1401 Interpersonal Communication
Research Interests
- Advertising
- Campaign Strategies
- Media Effects
- Information Processing
Selected Publications
- Chan, C.K. and Yuen, A.W.Y. (2022). Advertising activism and social resistance: a case study of a bottom-up advertising campaign in Hong Kong. Social Transformations in Chinese Societies. https://doi.org/10.1108/STICS-04-2021-0006.
- 陳智傑、袁慧儀 (2021)。「中港矛盾的世代差異: 生活經驗與身分認同」。收錄於：張少強、鄧健一、曾頌堅編，《香港 . 格局. 變異》。香港：匯智出版社。
- Chan, C.K. and Yuen, W.Y. (2020). Mainstreaming Culture Jamming? Revisiting the Social-Cultural Impact of Viral Campaign. In A. Ho (ed). Advances in Human Factors in Communication of Design. Switzerland AG: Springer, pp. 95-105.
- Chan, C.K. and Yuen, W.Y. (2019). Mainstreaming cultural jamming? Revisiting the social-cultural impact of viral campaign. Paper presented on The 10th International Conference on Applied Human Factors and Ergonomics, Washington D.C., U.S.A.
- Chan, C.K. and Yuen, W.Y. (2018). "Threat or honour? Hong Kong people's perception of and interaction with Mainland China". Paper presented at The 8th Conference on Hong Kong Culture and Society, Hong Kong.
Professional / Community Services
- Consultant, The Hong Kong Academy for Gifted Education
- Member, World Council on Intercultural and Global Competence
- Member, Institute of Certified Marketers
- Reviewer, Journal of Communication and Education
Grants
- Project Coordinator. “Virtual Exchange for Authentic Teaching and Learning Innovation” awarded by Quality Enhancement Support Scheme (QESS), EDB (September 2022 – August 2025)
- “Enhance Cross-cultural Understanding through Virtual Exchange” awarded by the School of Continuing Education, Hong Kong Baptist University (SCE/SGF/1920-05), 2020-2021. Co-investigator.
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