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Dr. Benjamin K.L. Cheng 鄭嘉麟博士
Associate Head (Student Affairs); Senior Lecturer, Division of Communication
Teaching Areas
Course(s) taught:- CRCM2401 Introduction to Communication Theory
- CRCM2405 Introduction to Media and Communication
Research Interests
- Immersive media and media effects
- Children, adolescence and media
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Professional Qualifications
- Senior Fellow of the Higher Education Academy (SFHEA)
Selected Publications
- Lo, W.H., Cheng, B.K.L., & Wang, S. (2022). Effect of virtual reality news presentation on news learning. Electronic News. DOI: 10.1177/19312431221133494
- Cheng, B.K.L., Chan, M.L., & Cheung, A. (2022). Mental health programme using space-design and sensory-based approach during the class resumption period in the pandemic. Paper presented at the Federation for Self-financing Tertiary Education Conference, Hong Kong, June 17, 2022
- Chan, K., Tsang, L., Lee, L., Lam, S.S.K., Cheng, B.K.L., Fan, F., Huang, L., Ng, T., Wong, J., Wong, M., Yeung, F., Zhan, Q., & Li, Q. (2021). Discipline-Based Communities of Practice: Life-Long Learning of Advertising and Public Relations Educators. Learning Communities Journal, 13, 1-7.
- Tsen, W.S., & Cheng, B.K.L. (2021). Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing. Young Consumers, 22(2), 237-253. https://doi.org/10.1108/yc-10-2020-1226
- Lo, W.H., & Cheng, B.K.L. (2020). Does virtual reality attract visitors? The mediating effect of presence on consumer response in tourism advertising using VR. Information Technology and Tourism, 22(4), 537-562. https://doi.org/10.1007/s40558-020-00190-2 (SSCI)
- Lo, W.H., & Cheng, B.K.L. (2020). Melodramatic animation, presence, and sympathy for crime victims in news: An experiment with adolescents in Hong Kong. Journal of Applied Journalism and Media Studies. DOI:10.1386/ajms_00028_1
- Du, R., Zhu, L., & Cheng, B.K.L. (2019). Are Numbers Not Trusted in a “Post-Truth” Era? An Experiment on the Impact of Data on News Credibility. Electronic News, 13(4), 179-195. DOI: 10.1177/193124311988383
- Cheng, B.K.L., & Tsen, W.S. (2019). Engaging sub-degree students in community-based research – case study of a student research group in advocacy journalism. Paper presented at the Federation for Self-financing Tertiary Education 25th Anniversary Conference, Hong Kong, June 20, 2018.
- Lo, W.H., & Cheng, B.K.L. (2018). Feel real, feel credible: Animated news and credibility. In Huang Yu (Ed), The Evolving Landscape of Media and communication in Hong Kong. Hong Kong: City University of Hong Kong’s Press.
- Cheng, B.K.L., & Lo, W.H. (2018). Melodramatic animation in crime news and news information learning. Journalism. DOI:10.1177/1464884918776747 (SSCI)
- Cheng, B.K.L. & Lo, W.H. (2017). The use of melodramatic animation in news and news appreciation among older children in Hong Kong. In Zhang, K., Chan, K., Lee, Y. L. Alice. (Eds.). Multidisciplinary Approach to Media Literacy (pp. 2-13). Communication University of China Press.
- Lo, W.H. & Cheng, B.K.L. (2015). The use of melodramatic animation in news, presence and news credibility: A path model. Journalism Studies. DOI:10.1080/1461670X.2015.1087814. (SSCI)
- Cheng, B.K.L. & Lo, W.H. (2015). The effects of melodramatic animation in crime-related news. Journalism and Mass Communication Quarterly, 92(3), 559-579. (SSCI)
- Cheng, B.K.L. (2015). Regulatory fit effects on children’s responses to healthy eating promotion: An experiment testing message and celebrity fit. Health Marketing Quarterly, 32(1), 48-64.
- Cheng, B.K.L. (2015). To drink more water or less coke? Promoting healthy eating among children using regulatory fit theory. In Banks, I.B., De Palsmacker, P., & Okazaki, S. (Eds). Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (pp. 203-216). Springer.
- Lo, W.H., & Cheng, B.K.L.(2013). Fueling the debate: Predictive relationships among personality characteristics, motives and effects of animated news viewing, Journal of Applied Journalism & Media Studies, 2(1), 135-160.
- Du, Y., & Cheng, B.K.L. (2013). Framing the 2011 Egyptian Revolution within the ideological boundaries: One incident, three stories. International Communication Research Journal, 48 (3-4), 27-51.
- Cheng, B.K.L. & Lo, W.H. (2012). Can news be imaginative? An experiment testing the perceived credibility of melodramatic animated news, news organizations, media use, and media dependency, Electronic News, 6(3), 131-150.
- Chan, K., & Cheng, B.K.L. (2012). Awareness of outdoor advertising in Hong Kong, International Journal of Consumer Research, 1(1), 81-97.
Professional / Community Services
- Asia Partners’ Expert Panel Member, Faculty of Education, McGill University
- Reviewer, Journalism Studies
- Reviewer, Young Consumer
- Reviewer, Broadcast and Mobile Journalism Division, Association for Education in Journalism and Mass Communication
Grants
- “Let the forgotten voices be heard – the use of creative media in storytelling” awarded by Knowledge Transfer Office, HKBU (2020)
- “Sharing of good practices in teaching and learning of advertising and public relations” (with 13 members of various higher educational institutes) awarded by the Centre for Holistic Teaching and Learning, HKBU (CoP/1920/02) (2019)
- “Storytelling techniques in the digital era: Techniques and effects” awarded by Centre for Holistic Teaching and Learning, HKBU (SFFL/1819/02) (2019)
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