Dr. Connie Li 李康妮博士
Division Leader; Programme Director, Bachelor of Commerce (Honours) in Marketing; Senior Lecturer, Division of Business
connieli@hkbu.edu.hk
3411 3134
Teaching Areas
Course(s) taught:- BCom Marketing Project
- Business Ethics and Corporate Social Responsibility
- Consumer Behaviour
- Event Marketing
- Fundamentals of Social Entrepreneurship and Social Impact
- International Marketing Internship
- Marketing Internship
- Marketing Management
- Marketing Practicum for Social Entrepreneurship
- Socially Responsible Marketing
Research Interests
- Advertising
- Cross-cultural consumer behaviour
- Social entrepreneurship
Professional Qualifications
- Senior Fellow of the Higher Education Academy (SFHEA)
Grants
- Co-investigator of “Virtual Exchange for Authentic Teaching and Learning Innovation”, supported by the Quality Enhancement Support Scheme (QESS), 2022
- Co-investigator of “From Warmth to Competence: How Digitalization Impacts Consumer Evaluations of Social Enterprise”, supported by HKBU SCE Seed Grant Funding Scheme, 2021
- Project Co-ordinator of “Nurturing Global-minded Changemakers Project”, supported by the Social Innovation and Entrepreneurship Development Fund (SIE Fund), 2020
- Project Co-ordinator of “Instilling Social Responsibility in Young Changemakers via Experiential Learning”, supported by the United Board’s Project Grant, 2019
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