Mr. Fred C.F. Yeung 楊志發先生
Academic Co-ordinator and Lecturer, Media Communication / Generic Content - GE Level 1 Foundational Courses (Values and the Meaning of Life), Division of Communication
fredyeung@hkbu.edu.hk
3411 3112
Teaching Areas
Course(s) taught:- CRCM2400 Communication Strategies for Globalization
- CRCM2405 Introduction to Media and Communication
- ELSS2402 Chinese Copywriting and Creative Advertising
- FCVM1400 Buying or Dying? Media, Consumption and the Making of Self
- FREL1401 Interpersonal Communication
Research Interests
- Creative Writing
- Advertising and Media
Professional Qualifications
- Fellow of the Higher Education Academy (FHEA)
Selected Publications
- Chan, K., Tsang, L., Lee, L., Lam, S. S. K., Chan, R., Cheng, B., K. L., Fan, F. F., Huang, L. V., Ng, T., Wong, J. K. K., Wong, M., Yeung, F., Zhan, M., & Li, Q. (2021). Discipline-based communities of practice: Life-long learning of advertising and public relations educators. Learning Communities Journal, 13, 33-55.
- Fred, C. F. Yeung. (2018). ‘Discover Tibet’. Eyes on HKBU We Talk. 14 February 2018.
- Fred, C. F. Yeung. (2016). ‘Show your Talent through your Work via the Digital World’. Eyes on HKBU We Talk. 22 September 2016.
- Fred, C. F. Yeung. (2015).《專家話你知：公關與廣告：這麼近，那麼遠 》. Education Post. SCMP. 8 October 2015.
- Fred, C. F. Yeung. (2015).《專家話你知：廣告Pitching可以花費不菲》. Education Post. SCMP. 17 September 2015.
- Fred, C. F. Yeung. (2015).《專家話你知：失實與 Gimmick只差一線》. Jiu Jik Magazine. Issue 1303. 15 & 18 May 2015.
- Fred, C. F. Yeung. (2014).《專家解話：早死行業》. Education Post. SCMP. 18 February 2014.
- Fred, C. F. Yeung. (2014).《專家解話：絕世好工 The Best Job in the World》. Education Post. SCMP. 21 January 2014.
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