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Bachelor of Commerce (Honours) in
Marketing
市場學商學士（榮譽）學位

This honours programme is offered by the College of International Education, Hong Kong Baptist University for holders of Associate Degree (AD) or Higher Diploma (HD) in business-related disciplines who wish to continue on to a Bachelor’s degree in marketing.

課程特色

本課程緊貼最新的市場趨勢、科技及策略，將現實商業社會的挑戰融入課堂之中。課程旨在培育具備社會企業精神、數碼營銷知識和社會責任感的市場營銷人才。

課程為同學提供多元化的市場學學術知識及進階實踐技能，其範疇包括數碼營銷、品牌管理、活動策劃、市場研究、以及社會企業等。同學可通過優質的教學、全方位的學習支援、以及強大的校友網絡，為日後投身市場營銷及商業管理領域的職業發展打好基礎。

學位頒授

由浸大頒授市場學商學士（榮譽）學位課程

就業前景

本課程的目標是培育學生的市場學專業知識和技能，以助他們投身各種職業領域，包括市場營銷、廣告和活動策劃、品牌推廣、內容行銷、公共關係、市場研究以及數據分析等。此外，本課程的設計亦同時滿足近年中小企業、數碼營銷及社會企業對市場營銷人才的激增需求。

課程結構

This four-year undergraduate programme requires students to complete a total of 128 units, including 39 units of Major Core Courses, 21 units of Major Required Courses, 27 units of Major Elective Courses, 13 units of University Core Courses, 18 units of General Education Courses and 10 units of Free Elective Courses.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. In this connection, students are required to complete 15 units of Major Core Courses, 21 units of Major Required Courses, 27 units of Major Elective Courses as well as 3 units of General Education Capstone Course.

Major Core Courses (15 units)
Major Required Courses (21 units)
Major Elective Courses (27 units)
General Education Capstone Course (3 units)

* This GE capstone course will be opened to all self-funded undergraduate students. Student may select a GE capstone course offered by different self-funded undergraduate programmes.


University Core (13 units)

The University Core is a requirement in the undergraduate curriculum which aims at providing students with the essential and transferable knowledge and skills that help them lead successful lives both during and following their university education, and ultimately supporting the University’s commitment to develop the Graduate Attributes among students.

University English♦
University Chinese♦
Healthy Lifestyle♦
The Art of Persuasion♦

General Education (15 units)

The General Education (GE) Programme provides the foundation of a well-rounded university education. The goal of the programme is to promote Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes that all students will need in their future professional and personal lives.

Level 1 Foundational Courses#
Level 2 Interdisciplinary Thematic Courses

♦ For Associate Degree or Higher Diploma applicants, a block transfer of University Core Courses will be granted.

# For Associate Degree applicants, a block transfer of 9 units will be granted.

Programme Prerequisites / Free Elective Courses (34 units)

Students should have taken 8 Core Courses as prerequisites in their Associate Degree or Higher Diploma studies, including 

Business Ethics and Corporate Social Responsibility
Cost and Management Accounting I
Information Systems for Marketing Decisions
Marketing Management
Organizational Behaviour
Principles of Accounting I
Principles of Macroeconomics
Principles of Microeconomics

Free Elective Courses are normally exempted for Associate Degree or Higher Diploma graduates seeking for year 3 entry.

Remarks:

  1. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and GE courses to meet the graduation requirements.
  2. Unit transfer equivalent to 28 units of University Core and GE courses will be considered by the Programme management on a case-by-case basis.
  3. Make-up courses may be required on admission.
  4. Students are required to complete a non-credit bearing University Life programme.

入學要求

To be eligible for admission, a candidate should hold

  • a relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or
  • a relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

校園

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

學費

Local: HKD87,780 per year
Students are required to complete 66 units in two years at HKD2,660 per unit (Total HKD175,560)
Non-local: HKD110,550 per year
Students are required to complete 66 units in two years at HKD3,350 per unit (Total HKD221,100)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme prerequisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,955 per unit.

資助計劃

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

申請程序

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

查詢

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories

「市場學商學士（榮譽）學位」課程介紹

「市場學商學士<span>（榮譽）學位</span>」課程介紹