課程特色

本課程訓練同學各項多媒體的實用技能，包括影片製作、數據視覺化、新媒體創作、影片廣播、媒體宣傳及電腦圖像設計等，並深入探討媒體和社會關係，裝備同學成為全方位的新媒體及社交媒體專才。

• 培養同學在日益變化的社會環境、媒體生態及全球化趨勢下對媒體傳播的理解能力；
• 加強同學的社會觸覺，建立本地及全球視野，提升對社會、文化及環境問題的敏感度；
• 增強同學應用媒體和傳播策略的能力，為人類謀福祉，促進社會進步；
• 訓練同學掌握社會傳訊活動所需的籌劃、組織及執行等專門技巧；
• 幫助同學發展潛能，把握機會為企業、公關公司及志願團體推動企業社會責任傳訊項目，促進社會發展。

學位頒授

由浸大頒授媒體及社會傳播社會科學學士 (榮譽) 學位課程

就業前景

本課程的畢業生具備適用於不同行業的媒體傳播學術知識與進階的應用技能，可擔任專責推行企業社會責任計劃的公共關係主任、志願團體及公營機構的傳訊人員、編輯、記者、專欄作家，以及遊說專家等工作。

課程結構

The four-year undergraduate programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

General Education Capstone Course (3 units)

University Core (13 units)

General Education (15 units)

Free Elective Courses (34 units)

入學要求

To be eligible for admission, a candidate should hold

• an Associate Degree (AD) in related disciplines from any of the local/overseas recognised institutions; or
• a relevant Higher Diploma (HD) from any recognised institutions.

Candidates who possess equivalent qualifications are to be assessed on a case-by-case basis.

Students are expected to complete all programme prerequisites and GE courses in their Associate Degree / Higher Diploma studies. Otherwise, they may have to complete additional units of study to make up for the programme prerequisites and GE courses at College of International Education (CIE), Hong Kong Baptist University.

校園

The programme is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line. With a gross floor area of 30,000m2, the campus provides full university facilities, including indoor heated swimming pool, gymnasium, fitness room, dance room, auditorium, multimedia laboratories, library and learning commons. Special learning facilities such as bioeco laboratory, creative science laboratory, food sensory laboratory, testing and analytical laboratory, food and nutritional science laboratory, active living laboratory, social science research laboratory, media communication laboratory, psychology laboratory and child assessment centre are also set up to provide students with practical experiences in their areas of study.

學費

Local: HKD89,925 per year
Students are required to complete 66 units in two years at HKD2,725 per unit (Total HKD179,850)
Non-local: HKD103,818 per year
Students are required to complete 66 units in two years at HKD3,146 per unit (Total HKD207,636)

The annual tuition fee is paid in two equal instalments, normally before the start of the first and the second semesters. For newly enrolled undergraduate students, HKD15,000 of the first instalment plus some fees will have to be paid by the applicants for acceptance of their admission offers and the balance will have to be paid in late August. Students are required to pay full tuition fees per semester during the normal period of study, regardless of the number of units enrolled in the semester.

For students who are required to take make-up course(s) to fulfil the programme prerequisites, University Core and/or GE courses, additional tuition fee for the make-up course(s) will be charged at HKD1,955 per unit.

資助計劃

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government. For more information, students should contact the SFO or visit its website at www.wfsfaa.gov.hk.

Four of the courses offered by the Programme are eligible for reimbursement under the Continuing Education Fund (CEF). Eligible students completing the courses may apply for the Fund and receive subsidy with a ceiling of
HKD20,000.

申請程序

The University accepts both online and paper application. The online application system and paper application form can be found at our website (https://www.cie.hkbu.edu.hk/admissions/2023-24/en/ug_home/). Applicants may apply for more than one programme if they wish to. A non-refundable and non-transferable application fee will be charged for EACH applied programme.

Online Application:
Applicants should submit the application through our website and are required to settle the application fee (HKD450) via online payment gateway (credit card, PPS online or Mobile Payment) before the application deadline. Please refer to the "Important Information" and "Instructions" in the online application system for details.

Paper Application:
Applicants should submit the completed application form together with the relevant supporting documents and proof of application fee (HKD450) before the application deadline. Please refer to the "Notes to Applicants" printed on the application form for details.

查詢

For enquiries concerning the application procedure, please contact Academic Registry Services Section.
Tel: 3411 3044
Fax: 3411 3361
Email: spadmit@hkbu.edu.hk
Website: cie.hkbu.edu.hk
Address: Hong Kong Baptist University (Shek Mun Campus)
               13/F, 8 On Muk Street, Shek Mun, Shatin, New Territories